![Copia de Oscar Dominguez [Tamaño original].png](https://static.wixstatic.com/media/1c6b9c_28ba07dc7ce64dbc9414b1f76d45c652~mv2.png/v1/crop/x_76,y_76,w_349,h_349/fill/w_60,h_60,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Copia%20de%20Oscar%20Dominguez%20%5BTama%C3%B1o%20original%5D.png)
Oscar Domínguez
Master in Marketing and Advertising
&
Interactive Technology
and Digital Animation Engineer
Bio
Personal Profile
Since I can remember I've always had a passion for finding a way to do things better and different. With a very active, creative, and innovative mind I've never stopped learning, because I truly believe that knowledge is the greatest tool to succeed in life and in business. Welcome to my online Resume and don't hesitate to contact me.
My Experience
Background & Expertise
October 2022 - Present
Media Buyer,
Channel Factory
Setup and optimizations for YouTube Ads campaigns with a variety of products (Bumpers, TrV, TrV4R, Non-Skips). Managed campaigns in the US for brands like Kraft, Campbell´s, Mastercard, McDonald´s, Chili´s, 7-eleven, Nestlé, Health-Ade Kombucha, Solgar, Castrol, among others. I ensure delivery and meet the goals for all my clients with constant optimizations to improve KPI´s aligned with their needs.
August 2021 -
September 2022
Marketing Manager,
Impulsa Global
Digital Marketing team Leader for the B2C area. Working for the different subsidiaries of the company. TrepCamp, EmTech, Filantrofilia, Impulsa. Main Responsibilities: Marketing campaigns, Inbound marketing, SEO, SEM, social media, Digital strategies, email marketing, Growth.
In TrepCamp, I achieved growth in the international programs in New York,
Silicon Valley, and Madrid. Using paid campaigns, inbound marketing,
nurturing sequences, and organic optimizations. With an acquisition cost
under 20% of the cost of the programs.
In Emtech, I launched the marketing campaigns for the new specialty
programs, filling the first 3 generations of students with also 20% acquisition
cost. Some campaigns included LinkedIn Ads with average CTR over 2.5% –
3%. We also used Facebook, Google, and YouTube Ads.
August 2021 - May 2022
University Professor - Universidad del Valle de México
Part-time Multiple subject university professor teaching the following subjects:
Marketing Planning
Digital Technology
Media Planning.
The classes get updated on a weekly basis, so my students will receive new content based on the latest trends, news and content.
August 2020 - May 2021
Associate Professor - Universidad Iberoamericana
Associate professor for two semesters, for the Master's in Marketing and Advertising. I gave the classes of: Media Planning and Consumer Behavior.
Also designed an online Class for consumer behavior for the masters degree.
December 2019 - March 21
Marketing Director, Milusos
Head and decision maker for the marketing team of the mobile app Milusos. Achieved an increase of 600% in monthly work orders on a period of 4 months since I joined the company. In charge of the design team and advertisement.
Other responsibilities:
-
Market Analysis
-
Marketing campaigns
-
Inbound marketing
-
General strategies
-
SEO
-
SEM
-
B2B & B2C
-
Social media
-
Digital strategies
-
Email marketing
-
CRM optimization
-
Growth
October 2020 - Present
Managing Partner, Grosso Consulting
Managing Partner in charge of Digital Marketing Consultancy and Head of Technological Implementation. Constantly searching for new tools to achieve better results marketing related.
-
Digital Marketing
-
Growth
-
Lead Gen
-
SEO
-
SEM
-
Strategy
February 2019 - December 2019
Jr. CX Consultant, Zubia People&Business
Part of the Account Based Marketing team and Account Manager of our biggest client. Hand to hand work with the strategy team, providing support to business development. Research on business intelligence which includes market segmentation, profiling, stakeholder identification, buyer personas design, among others. Optimization fluxes and sequences design using technologic platforms. I also participate in building value propositions, business models, stakeholder maps, customer journey maps, service models and CX.
Some of the clients: HP Inc., Hoffman Group, Audaces, Qualitas, among others.
February 2017 - January 2019
Marketing Research Executive, marcus evans Group
In charge of North America Conferences, analyzing the subject of each conference so I could find suitable prospects that may be possible attendees. I automatized some of the processes that helped to optimize workflows, a matter that made the team more time efficient.
Education
What I’ve Learned
NeuroMarketing Bootcamp, Universidad Iberoamericana
April 2021 - June 2021
Understand the fundamentals of NeuroMarketing and different tools for investigation. Performed a full Neuromarketing investigation for a client's web app.
Master's in Marketing and Advertising, Universidad Iberoamericana
January 2018 - May 2020
This Master's provides many tools and competences towards achieving better business strategies and marketing tactics.
IE Business School Madrid
June 2018 - July 2018
In this international program I acquired Business Management Knowledge applying The Case Method. This program was divided in 7 subjects:
Digital Transformation
Internationalization
Crisis Management - Value creation
Innovation
Negotiation
Corporate Responsibility
Macroeconomics
Entrepreneurship Diploma by ProEmpleo Foundation, Universidad del Valle de Mexico
October 2015 - December 2015
A training program for entrepreneurial formation where I learnt how to develop, improve, and apply a full business plan. It consisted of 6 modules:
-
Human Development
-
Business Administration and Marketing
-
Finances, legal and fiscal aspects
-
Sales and Custumer Service
-
Corporate and Social Responsibility
Interactive Technology and Digital
Animation Engineering, Universidad del Valle de Mexico
January 2011 - June 2015
With this degree I developed many technological skills to produce digital art, such as video games, video production, intuitive software and more. This set of skills combined with my creativity and knowledge will make the difference when applied to business using a mix of technology and innovation.
My Skills
Hard Skills
Marketing
Digital Marketing
ADS
B2B & B2C
Growth
Account Based Marketing
Business Development
Mathematics
Multiple software knowledge (Office, Adobe, Autodesk, more)Programming
Finance
Innovation
Soft Skills
Problem solving
Creative thinking
Design thinking
Quick learner
Attention to detail
Intuitive
Self-Driven
Innovative
Multi skilled
Other Useful Skills
Analytical
Public speaking
Negotiating
Fast reasoning
Sales expertise
Highly observant
Selective
Music Theory & composition
"If you are not willing to risk the unusual, you will have to settle for the ordinary"
Jim Rohn
Events and Conferences
As a part of my career I've been attending to multiple marketing events. Each of them providing me with new ideas, experiences and Knowledge.
Expansión Summit México 2050
September 13th, 2018
In this Summit experts talked about the direction Mexico is taking Towards the future and how we can be prepared to get the most of our business, and how we, as professionals seize the opportunities that innovation and disruption offers. Some of the Speakers were: David Roberts, Radek Jelinek, Idelfonso Guajardo, among others.
Neuromarketing Workshop
October 8th, 2018
I was invited to this private workshop given by Dr. Jaime Romano Micha CEO of Neuromarketing and author of the book Neuropyramid with the prologue written by Phillp Kotler. In this workshop I learned the importance of Neuromarketing and how we can use it for every Strategy in order to achieve maximum success.
Marketing Congress
October 8th and 9th, 2018
A 2-day congress where experts talked about how digital marketing is evolving and how we can we be prepared for the future of marketing. Some of the speakers were: Ana Paola Bravo, Alberto Belo, and Fernando Sanchez, who happens to be the CEO of Signal Consulting Group and one of my former teachers,
