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Oscar Domínguez

Master in Marketing and Advertisement 

Interactive Technology
and Digital Animation Engineer 

Bio

Personal Profile

Since I can remember I've always had a passion for finding a way to do things better and different. With a very active, creative and innovative mind I've never stopped learning, because I truly believe that knowledge is the greatest tool to succeed in life and in business. Welcome to my online Resume and don't hesitate to contact me.

 
Man with Suit and Tie

My Experience

Background & Expertise

 

August 2021 - Present

SR. Executive, Impulsa Global

Digital Marketing team Leader for the B2C area. Working for the different subsidiaries of the company. TrepCamp, EmTech, Filantrofilia, Impulsa. Main Responsibilities: Marketing campaigns, Inbound marketing, SEO, SEM, Social media, Digital strategies, eMail marketing, Growth.

August 2020 - May 2021

Associate Professor - Universidad Iberoamericana

Associate professor for two semesters, for the Master´s in Marketing and Advertising. I gave the classes of: Media Planning and Consumer Behavior. 

Also designed an online Class for consumer behavior for the masters degree. 

December 2019 - March 21

Marketing Director, Milusos

Head and decision maker for the marketing team of the mobile app Milusos. Achieved an increase of 600% in monthly work orders on a period of 4 months since I joined the company. In charge of the design team and advertisement.  

Other responsibilities:

  • Market Analysis

  • Marketing campaigns 

  • Inbound marketing

  • General strategies

  • SEO

  • SEM

  • B2B & B2C

  • Social media 

  • Digital strategies

  • eMail marketing

  • CRM optimization 

  • Growth

October 2020 - Present

Managing Partner, Grosso Consulting

Managing Partner in charge of Digital Marketing Consultancy and Head ofTechnological Implementation. Constantly searching for new tools to achieve better results marketing related. 

  • Digital Marketing

  • Growth

  • Lead Gen

  • SEO

  • SEM

  • Strategy 

February 2019 - December 2019

Jr. CX Consultant, Zubia People&Business

Part of the Account Based Marketing team and Account Manager of our biggest client. Hand to hand work with the strategy team, providing support to business development. Research on business intelligence which includes market segmentation, profiling, stakeholder identification, buyer personas design, among others. Optimization fluxes and secuences design using technologic platforms. I also participate in bulding value propositions, business models, stakeholder maps, customer journey maps, service models and CX.

Some of the clients: HP Inc., Hoffman Group, Audaces, Qualitas, among others.

February 2017 - January 2019

Marketing Research Executive, marcus evans Group

In charge of North America Conferences, analysing the subject of each conference so I could find suitable prospects that may be possible attendees. I automatized some of the processes that helped to optimize work flows, a matter that made the team more time efficient.

Notebook & Pad

Education

What I’ve Learned

 

NeuroMarketing Bootcamp, Universidad Iberoamericana

April 2021 - June 2021

Understand the fundamentals of NeuroMarketing and different tools for investigation. Performed a full Neuromarketing investigation for a client's web app.  

Masters in Marketing and Advertising, Universidad Iberoamericana

January 2018 - May 2020

This Masters provides many tools and competences towards achieving better business strategies and marketing tactics.

IE Business School Madrid

June 2018 - July 2018

In this international program I acquired Business Management Knowledge applying The Case Method. This program was divided in 7 subjects:

  1. Digital Transformation

  2. Internationalization 

  3. Crisis Management - Value creation

  4. Innovation

  5. Negotiation

  6. Corporate Responsibility

  7. Macroeconomics

Entrepreneurship Diploma by ProEmpleo Foundation, Universidad del Valle de Mexico

October 2015 - December 2015

A training program for entrepreneurial formation where I learnt how to develop, improve and apply a full business plan. It consisted of 6 modules:

  1. Human Development

  2. Business Administration and Marketing

  3. Finances, legal and fiscal aspects 

  4. Sales and Costumer Service

  5. Corporate and Social Responsibility 

Interactive Technology and Digital
Animation Engineering , Universidad del Valle de Mexico

January 2011 - June 2015

With this degree I developed many technological skills to produce digital art, such as video games, video production, intuitive software and more. This set of skills combined with my creativity and knowledge will make the difference when applied to business using a mix of technology and innovation.

My Skills

London Abstract
Working Coffee
Digital Work

Hard Skills

Marketing

B2B & B2C

Growth

Account Based Marketing

Business Development

Mathematics

Multiple software knowledge (Office, Adobe, Autodesk, more)Programming

Finance

Innovation

Soft Skills

Problem solving

Creative thinking

Design thinking

Quick learner

Attention to detail

Intuitive

Self-Driven

Innovative

Multi skilled

Other Useful Skills

Physics

Public speaking

Negotiating

Fast reasoning

Sales expertise

Highly observant

Selective

Music Theory & composition

 

"If you are not willing to risk the unusual, you will have to settle for the ordinary"

Jim Rohn

Job Interview
 

Events and Conferences

As a part of my career I've been attending to multiple marketing events. Each of them providing me with new ideas, experiences and Knowledge.

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Expansión Summit México 2050

September 13th,  2018

In this Summit experts talked about the direction Mexico is taking Towards the future and how we can be prepared to get the most of our business, and how we, as professionals seize the opportunities that innovation and disruption offers. Some of the Speakers were: David Roberts, Radek Jelinek, Idelfonso Guajardo, among others.

Neuromarketing Workshop

October 8th, 2018

I was invited to this private workshop given by Dr. Jaime Romano Micha CEO of Neuromarketing and author of the book Neuropyramid with the prologue written by Phillp Kotler. In this workshop he showed us the importance of Neuromarketing and how we can use it for every Strategy in order to achieve maximum success.

Marketing Congress

October 8th and 9th, 2018

A 2 day congress where experts talked about how digital marketing is evolving and how we can we be prepared for the future of marketing. Some of the speakers were: Ana Paola Bravo, Alberto Belo and Fernando Sanchez, who happens to be the CEO of Signal Consulting Group and one of my former teachers,

 

Let’s Connect

Mexico

  • LinkedIn

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