OSCAR
DOMINGUEZ
Master in Marketing and Advertising &
Interactive Technology and Digital Animation Engineer
About
me
Highly motivated and results-driven marketing professional with a proven track record of implementing innovative strategies to drive business growth. Known for my high level of intelligence and critical thinking skills, I consistently seek out unique and effective solutions to complex marketing challenges.
I have cultivated an active and creative mindset throughout my career to identify opportunities and drive measurable results. I firmly believe in the power of continuous learning, recognizing knowledge as the cornerstone of personal and professional success. I constantly expand my knowledge base and stay at the forefront of industry advancements, positioning myself as an adaptable marketer.
Welcome to my online resume, and please feel free to reach out to me for any further information or inquiries.
My Experience
Media Buyer
Channel Factory
October 2022 - Present
Manage and optimize YouTube Ads campaigns for a diverse range of products, overseeing and ensuring the success for the digital marketing campaigns of renowned brands such as Samsung, Coty, Southwest Airlines, Dairy Queen, Kraft, Campbell's, Mastercard, McDonald's, Chili's, and Nestlé. Ensure timely delivery and goal achievement through continuous campaign optimizations, aligned with clients' specific needs and objectives, surpassing KPI’s and industry benchmarks. With a deep understanding of Google Ads' platform and advanced targeting capabilities, I employ data-driven strategies to maximize campaign performance and deliver exceptional results.
Marketing Director
Milusos App
December 2019 – April 2021
Led the marketing team for the Milusos mobile app, achieving a 600% increase in monthly work orders within four months of joining the company.
Directed the design and programming team, and managed advertising efforts.
Implemented market analysis, marketing campaigns, inbound marketing strategies, SEO, SEM, social media management, digital strategies, email marketing, CRM optimization, and growth initiatives.
Managing Partner - Co-Owner
Grosso Consulting
October 2020 – December 2022
As the co-founder and managing partner, I played a lead role in strategic planning and overseeing technological implementations. I consistently pursued innovative approaches by exploring new tools and techniques to drive enhanced marketing results. With a strong emphasis on digital marketing, B2B, B2C, growth strategies, lead generation, SEO, SEM, and overall marketing strategy, I ensured that our clients received cutting-edge solutions tailored to their unique needs. By staying ahead of industry trends and leveraging emerging technologies, I facilitated impactful campaigns that delivered tangible business outcomes and surpassed client expectations.
Marketing Manager
Impulsa Global
April 2021 – September 2022
Led the B2C digital marketing team, driving international marketing campaigns, SEO, SEM, social media, email marketing, and digital strategies across multiple subsidiaries.
Successfully fueled international program growth in New York, Silicon Valley, and Madrid through paid campaigns, inbound marketing, nurturing sequences, and organic optimizations, achieving an acquisition cost under 20% of the program cost.
Launched marketing campaigns for new specialty Salesforce programs in Emtech, filling the first three generations of students with a 20% acquisition cost, leveraging LinkedIn Ads with a remarkable CTR of over 2.5% - 3%, along with Facebook, Google, and YouTube Ads.
CX Consultant
Zubia People&Business
February - December 2019
As a vital member of the Account Based Marketing team, I played a pivotal role as the key account manager for prestigious clients, including HP and Hoffman. Renowned for my expertise as a top B2B strategist, I collaborated closely with the strategy team to provide comprehensive support for business development initiatives. My responsibilities included conducting in-depth research on market segmentation, stakeholder identification, and buyer personas, enabling data-driven decision-making and optimized customer experience processes. Additionally, I actively contributed to the development of value propositions, business models, stakeholder maps, customer journey maps, service models, CX strategies, and digital marketing initiatives, ensuring the delivery of impactful and tailored solutions for our clients.
Marketing Research Executive
Marcus Evans Group
February 2017 - January 2019
As a marketing executive of North America conferences, I demonstrated expertise in analyzing conference subjects to identify and attract high-potential prospects as attendees. By implementing strategic marketing techniques, I successfully engaged target audiences, resulting in increased event participation and enhanced networking opportunities. Furthermore, I implemented process automation to streamline workflows, significantly improving team efficiency. By leveraging technology and optimizing operational procedures, I drove seamless coordination and collaboration, allowing my team to focus on delivering exceptional conference experiences.
Teaching
Experience
University Professor
Universidad del Valle de México
August 2021 - May 2022
Associate Professor
Universidad Iberoamericana
August 2020 - May 2021
Part-time professor for various subjects including Marketing Planning, Digital Technology, and Media Planning.
Regularly updated class content based on the latest trends, news, and industry practices.
Taught Media Planning and Consumer Behavior for the Master's in Marketing and Advertising program.
Developed an online class on consumer behavior specifically designed for the master's degree program.
Education
Universidad Iberoamericana
Masters in Marketing and Advertising
Universidad Iberoamericana
Neuro-Marketing Bootcamp
ie Business School Madrid
Business Management Diploma
Universidad del Valle de Mexico
Entrepreneurship Diploma
Universidad del Valle de Mexico
Engineer in Interactive Technology
Skills
Hard
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Marketing
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Digital Marketing
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ADS
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B2B & B2C
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Growth
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Account Based Marketing
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Business Development
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Mathematics
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Multiple software knowledge (Office, Adobe, Autodesk, more)
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Programming
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Finance
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Innovation
Soft
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Problem solving
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Creative thinking
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Design thinking
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Quick learner
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Attention to detail
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Intuitive
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Self-Driven
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Innovative
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Multi skilled
Useful
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Analytical
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Public speaking
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Negotiating
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Fast reasoning
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Sales expertise
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Highly observant
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Selective
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Music Theory & composition
Let's connect!
